Mo’ Choices, Mo’ Problems.

Pop quiz! Which of the following would you most like to eat: 

  • a smoothie
  • a slice of peach pie
  • avocado toast
  • a chocolate croissant
  • a bowl of ramen
  • a slice of pizza
  • a chocolate chip cookie

It may have taken you a moment to decide, and maybe you aren’t so sure about your choice. Let’s try again. Would you rather have: 

  • a slice of pizza
  • a chocolate chip cookie

I’m willing to bet that second time was easier. Right?

Now, pretend you and your child must agree on a treat to share. Would you rather pick from the first group, or the second?

Time and time again, we’ve seen studies showing that choice overload is real: more isn’t always better. Perhaps you’ve heard of the infamous jam experiment, which indicated that more jam samples at a grocery store led to fewer sales and lower customer satisfaction.

More recently, Michal Maimaran from Northwestern University showed that choice overload affects children as well. In fact, the more options you give your child, the less they actually engage with their final choice. Maimaran suspects that the act of choosing is an activity unto itself, sapping mental resources. When a decision is finally reached, the child has less energy to play with the object itself.

Parent and child both pointing at different options
Traditional shopping offers too many options. It’s challenging enough to choose on your own, and reaching an agreement is even worse.
a child chooses from a limited set of options
Ketshop offers a small selection of products, which parents approve ahead of time. This lets kids focus on only a few really great choices.

We built Ketshop because we were seeing the effects of choice overload on our own children. Traditional shopping offers too many distractions – items that are inappropriate, unaffordable, or poor quality. Regardless, our kids still devoted time and energy looking at these products. Sometimes, we’d leave a store with a brand new toy, but they couldn’t stop talking about the giant space telescope they’d seen at the store. The fancy, out-of-reach toys diminished the pleasure from what they had in their hands.

Ketshop allows parents to “weed out” products that they don’t want in their home, then offer a more limited set of options to their kids. Children have the freedom to buy independently… and the satisfaction of knowing they picked the Very Best Thing. Using Ketshop, kids spend less time choosing, and more time playing.

­
TL;DR: When faced with an unlimited set of choices, we feel anxiety or remorse, making it very difficult to make a decision. We challenge you to offer fewer options, so your children can shop smarter, and feel happier with their choices.

You might also like...

kid hands covered in slime

Februaru 2023 Newsletter

How we’ve been using Ketshop in our family A few days ago, we were at a grocery store with the children. Of course they wanted all the snacks and toys. So we opened up Ketshop and showed them their balance

Read More »
Our favorite parenting podcasts

Our Favorite Parenting Podcasts

There are so many podcasts out in the world these days, it’s hard to sort through the noise to find the gems. Thanks to Ketshop, I’ve been doing a deep dive into the parent-podcast universe lately. I’m on the hunt

Read More »
Venn diagram with "What Parents like" and "What kids want". The intersection is a heart, aka the wishlist.

January 2023 Newsletter

Happy New Year! As we wrap up the holiday season, we’re finishing a lot of projects here at Ketshop. December was a big month for us: we added the ability for kids to “heart” their favorite items in their shop,

Read More »

December 2022 Newsletter

Thursday, December 8th at 5:30pm At Tahoe’s Connection for Families in Incline Village, NV. Happy holidays, and welcome to the busiest season of the year for parents! During this month of merry-making and gift-giving, it’s easy to feel overwhelmed and

Read More »

Surviving the Holidays: How to make a plan

For kids, the holidays are a time of wonder and excitement. You get a break from school, there are special treats, travel, overnight visitors, events, parties, crafts, decorations, and of course… PRESENTS! As a parent who’s responsible for organizing all

Read More »

Be the parent you always wanted to be.

Join our newsletter to make raising kids easier.

[contribute_popup_title]

[contribute_popup_avatar_image]
[contribute_popup_top_text]

Make the holidays better for everyone.

Subscribe and get our Surviving the Holidays workbook for free.

We will not share your name & email.